Prototyping: Fail Fast to Succeed Sooner

Products can fail at different phases, and usually for different reasons. It is essential to understand that some failures are merely a part of the learning process. When it comes to business, you may have been told that failure is not an option – but sometimes, it cannot be avoided. The good news is that Read More

Customer Lifetime Value: How to Calculate, Improve, and Capitalize On It

It may come as a surprise to you, but not all of your customers are created equal. Whether you are running a business or you are a customer yourself, you know some people can provide more revenue for the company. Even better, they can do that without commanding high costs. A savvy entrepreneur knows how Read More

Guide to Increase Email Deliverability and Avoid Spam Filters

After you are done composing a well-thought-out email, and you press “send,” you shouldn’t expect that it will immediately be delivered to your intended recipient. It is estimated that one out of four emails does not reach the recipient’s inbox because it is marked as spam. You know you are one of the good guys Read More

Enhance Your Email Marketing Campaigns with Multivariate Testing

If you are running a business, you know you have to be competitive at all times. One way to achieve that is to become creative, especially when trying to pick up sales and improving email marketing campaigns. It is difficult because you will never know what will be the outcome of all your efforts. However, Read More

Analyze Your Customers with Google My Business Insights

As an entrepreneur, you want to make sure you take every necessary step toward the growth of your business, both online and offline. We’ll be discussing what Google My Business Insights. Many consumers now rely on the power of Google, mobile apps, and other on-the-go methodologies. Business owners have become willing to improve their online Read More

Benefits and How-Tos of Personal Branding that Every Entrepreneur Should Know

When a certain business was first starting, the biggest problem for the owner was choosing a name for it. He looked everywhere to find out what was unique, what was available, and what sounded good to him and potentially, to the public. After that, the logo was a huge deal. He hired three designers who Read More

Expert Tips on How to Optimize Your Google My Business Listing

Google has an average of more than 1.2 billion unique users every month. If you own a local business, Google is indeed a fantastic opportunity to market your brand. This is where Google My Business comes in. Think of it as the controlling dashboard for all things related to your business. For most users, It Read More

Google My Business: Benefits and Best Practices to Attract New Customers

We live in a world where information is not only a necessity and easily accessible but also expected. Consumers expect to find what they are looking for online. Whether it is about business operation hours, the contact number of a restaurant for a reservation, or the price list of a certain hair salon, it has Read More

SMS Marketing: How Being Text Savvy Benefits Your Brand

Ever since the boom of text messaging, it has become a convenient way to exchange messages with friends and family. However, it is not the only way to take advantage of such service. Competition is cutthroat in the business world, which calls for drastic measures to help you stand out amongst your rivals. This is Read More

Why Having a Specific Target Audience Will Grow Your Business Faster

When asked about “target audience,” many businesses say they do not have anyone specific. As long as the consumers are interested in their services or products, these people are their target market. Some also say they aim at attracting small business owners, stay-at-home moms, or homeowners. However, these groups of individuals are too general. You Read More

I’m the Software Nerd who loves to grow online businesses. Unlike the typical marketer, I run experiments and bend computers to my will to achieve my results. Learn from my successes and failures.