Expert Tips on How to Optimize Your Google My Business Listing

Google has an average of more than 1.2 billion unique users every month. If you own a local business, Google is indeed a fantastic opportunity to market your brand. This is where Google My Business comes in. Think of it as the controlling dashboard for all things related to your business. For most users, It Read More

Google My Business: Benefits and Best Practices to Attract New Customers

We live in a world where information is not only a necessity and easily accessible but also expected. Consumers expect to find what they are looking for online. Whether it is about business operation hours, the contact number of a restaurant for a reservation, or the price list of a certain hair salon, it has Read More

SMS Marketing: How Being Text Savvy Benefits Your Brand

Ever since the boom of text messaging, it has become a convenient way to exchange messages with friends and family. However, it is not the only way to take advantage of such service. Competition is cutthroat in the business world, which calls for drastic measures to help you stand out amongst your rivals. This is Read More

Why Having a Specific Target Audience Will Grow Your Business Faster

When asked about “target audience,” many businesses say they do not have anyone specific. As long as the consumers are interested in their services or products, these people are their target market. Some also say they aim at attracting small business owners, stay-at-home moms, or homeowners. However, these groups of individuals are too general. You Read More

Why Every Business Needs a Professional Email Address

Let us say that you have received emails from app developers: one from [email protected] and another from [email protected] Out of these two, it is probably safe to assume that you would choose to contact the first one. According to GoDaddy’s 2016 survey, 75% of customers would go for a business with a professional email address Read More

Smart Ways to Use Email Automation to Win Customers and Successfully Retain Them

It seems like social media has eclipsed email these days, especially in driving businesses. However, recent studies show that emails are still the more preferred channel for customers who would want to receive news from companies. In fact, 72% of adults in the US favor emails from companies over social media, phone calls, and text Read More

Writing Effective Emails That Increases Your Conversions

You have finally crafted an email that is important to your business. You hit send, and now you are waiting and looking at your analytics. As the minutes pass, you wonder if that email could have been better. Perhaps it needed more editing, or maybe you should have tried a different approach. Did you create Read More

How to Develop a Winning Content Strategy for Your Business Blogging Efforts

There is a funny joke that goes, “Why did the marketer burn his initials into a leather jacket?” The answer is because he was looking for his personal brand. Although that joke may be little corny, if there is one thing that can help you build trust with your existing and potential customers while you Read More

Best Practices for Building an Effective Email List and Avoiding the Spam Folder

Email may seem outdated compared to social media, but it is still one of the best ways to communicate with your target audience. However, you should not make the mistake of using it to reach those who do not want to hear from you. Email marketing delivers your marketing message without costing you much and Read More

How to Empower Your Business with a Successful Email Marketing Strategy

Email has become a wonderful tool for communication. These days though, it is overshadowed by tweeting, sharing status updates, and other means of imparting messages through different social media platforms. But emails and email marketing are far from obsolete. In fact, as an entrepreneur, there has never been a more critical time to take advantage Read More

I’m the Software Nerd who loves to grow online businesses. Unlike the typical marketer, I run experiments and bend computers to my will to achieve my results. Learn from my successes and failures.