Why Having a Specific Target Audience Will Grow Your Business Faster

When asked about “target audience,” many businesses say they do not have anyone specific. As long as the consumers are interested in their services or products, these people are their target market. Some also say they aim at attracting small business owners, stay-at-home moms, or homeowners. However, these groups of individuals are too general. You Read More

Why Every Business Needs a Professional Email Address

Let us say that you have received emails from app developers: one from [email protected] and another from [email protected] Out of these two, it is probably safe to assume that you would choose to contact the first one. According to GoDaddy’s 2016 survey, 75% of customers would go for a business with a professional email address Read More

Smart Ways to Use Email Automation to Win Customers and Successfully Retain Them

It seems like social media has eclipsed email these days, especially in driving businesses. However, recent studies show that emails are still the more preferred channel for customers who would want to receive news from companies. In fact, 72% of adults in the US favor emails from companies over social media, phone calls, and text Read More

Writing Effective Emails That Increases Your Conversions

You have finally crafted an email that is important to your business. You hit send, and now you are waiting and looking at your analytics. As the minutes’ pass, you wonder if that email could have been better. Perhaps it needed more editing, or maybe you should have tried a different approach. Are you creating Read More

How to Develop a Winning Content Strategy for Your Business Blogging Efforts

There is a funny joke that goes, “Why did the marketer burn his initials into a leather jacket?” The answer is because he was looking for his personal brand. Although that joke may be little corny, if there is one thing that can help you build trust with your existing and potential customers while you Read More

Best Practices for Building an Effective Email List and Avoiding the Spam Folder

Email may seem outdated compared to social media, but it is still one of the best ways to communicate with your target audience. However, you should not make the mistake of using it to reach those who do not want to hear from you. Email marketing delivers your marketing message without costing you much and Read More

How to Empower Your Business with a Successful Email Marketing Strategy

Email has become a wonderful tool for communication. These days though, it is overshadowed by tweeting, sharing status updates, and other means of imparting messages through different social media platforms. But emails and email marketing are far from obsolete. In fact, as an entrepreneur, there has never been a more critical time to take advantage Read More

The Elements of a Successful Plan for Making Your First Sale

When you already have your product, you are excited to make your very first sale. You have taken photos of that product, written its descriptions, set up your online store, and provide your followers with great content. All these efforts could mean it is time to launch your product. Unfortunately, you cannot just sit back Read More

Finding the Single Most Important Metric to Measure In Your Business

Understanding which metric to measure can be a very daunting task. New and old don’t know where to start because there is so much data that goes through your company every day. It’s important to understand what is going to create the most value for the customer and start with that. Think of the value Read More

How to Use Content Themes to Connect Your Content Marketing Strategies with Your Core Values

As a business owner, one of the most important strategies that you have to incorporate into your business plan is content marketing and we’ll use content themes to connect to your core values. At its core, a company’s content marketing entails why you create content, who you want to help, and how you aim to Read More

I’m the Software Nerd who loves to grow online businesses. Unlike the typical marketer, I run experiments and bend computers to my will to achieve my results. Learn from my successes and failures.